Did You Know Data Privacy Laws Protect You?

The right to pursue and obtain privacy is specifically protected by the California Constitution.

In addition, California is the State with the most comprehensive privacy law in the US, the CCPA, which entered into effect on January 1, 2020. The CCPA creates obligations for businesses and provides certain rights for consumers, such as the right of access, the right of deletion, and the right to opt-out of the sale of their personal information. In addition, businesses that own or license computerized data that includes personal information shall disclose a breach of the security of the system to any affected Californians and, if data of more than 500 residents was breached, to the Attorney General.

What is considered personal data? Personal information is any information that identifies, relates to, or could reasonably be linked with you or your household:

• Name, Email address, and
• Fingerprints;
• Records of products purchased,
• Internet browsing history;
• Social Security, driver’s license, state ID, or passport numbers;
• Financial account information;
• Precise geolocation, Racial of ethnic origin;
• Sex life or sexual orientation;
• Religious or philosophical beliefs;
• Union membership;
• Nonpublic communication;
• Genetic, biometric, and health data.

The collection of your sensitive personal information requires additional disclosure, opt-out, and use requirements. This includes granting consumers the right to limit the disclosure and use of sensitive personal information except as necessary to perform the services. Companies must provide a link on their website titled “Limit the Use of My Sensitive Personal Information” in addition to the CCPA’s required opt-out link so that consumers may exercise this right.

If you believe that your data privacy rights have been violated and would like to speak with a reputable data privacy lawyer to discuss your options, please reach out to us to find out more about potential claims.

Matern Law Group, PC is committed to obtaining justice for you. We pride ourselves on delivering exceptional legal services to our clients.